The Queen’s Gambit
The Queen’s Gambit is a limited series period drama that follows the story of Beth Harmon, a prodigy out to conquer the male-dominated chess world while grappling with an addiction to alcohol and drugs she was introduced to as a child.
The rebrand for the show taps into the duality of Beth’s character by capturing the turmoil in her life through the metaphor of a broken chess board.
ROLEVisual Identity, Illustration
MENTOR Bruce Willen & Ellen Lupton
Beth Harmon, the show’s protagonist, has two sides to her personality. While she aces the game of chess, she is battling an addiction problem. The idea is to explore the identity for series through this lens of duality.