Roots & Shoots
Roots & Shoots is an initiative by Jane Goodall that brings together youth to work on environmental and humanitarian issues. The larger goals of non-profit organisations often get pushed aside for economic benefits. Roots & Shoots celebrates the idea of action-oriented change and volunteering over donations.
The new identity approach for Roots & Shoots repositions it as a toolkit for creating change. By delineating a 4-step model, it offers actionable steps towards making a difference. The visual language consists of a bold, stencil face and lines that add a structural feel.
ROLE Visual Identity System
Strategy & Art Direction