GoGlocal
GoGlocal is a platform that provides logistics and strategic support to local Indian businesses to help them sell outside of India and realize their global potential. It helps facilitate international expansion by tackling legal and tax complexities.
The visual identity for the brand references shipping containers that link these local, homegrown businesses to global international markets and consumers. This project was done during my time at November—my role in the project was to come up with a visual direction for the identity and test it out on potential touch points for the brand.
ROLEVisual Identity, Motion Design
CLIENT GoGlocal
AGENCY / ART DIRECTION November
The identity system draws inspiration from the Maersk shipping containers and how they stack together to form grid-like structures. The boxes act as containers for type and icons—reminiscent of the icons found on shipping labels and tape.