Manasa Krishnan
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Flare


Flare is a brand that elevates the everyday experience of wearing and owning sunglasses. The packaging for sunglasses is often uninspiring and dull, contradictory to the inherently stylish nature of the accessory.

Besides the connotation of light, the name ‘Flare’ is alternatively a play on the word ‘Flair’ which is associated with stylishness. Flare reimagines the packaging for sunglasses in a new light, complete with distinguishing visuals and a style guide.

ROLEPackaging, Branding

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